Tweeting Potato Farmers

The first time we hear about tweeting potato farmers, we all raise an eyebrow and wonder how farmers can tweet; in fact we also wonder why farmers in the rurals engage in this techsavvy affair which is mainly for socializing in the urban.

 Knowing Kenya the way we do, the probable imagine, in our minds likely revolves around an elderly man in his soiled clothes and gumboots, probably holding his jembe on one hand, walking into a cyber café and asking the attender to assist him make his tweet.

Which begs the question: what for?

Stephen kimiri, CEO Zevan enterprises and founder of SOKOSHAMBANI initiative looks at tweeting as the channel to address one of the global challenges facing smallholder farmers.

 How has he done this you might ask?

The visionary youth started the SOKOSHAMBANI initiative that allows small holder famers to be accessible to market entities looking supplies of crop commodities.  Through the application dapped SOKOSHABANI, Swahili for farm-market, farmers now have a platform where they have the upper hand in selling their crop.

 Still vague? Let me explain.

Through the three steps subscription process potato farmers are instantaneously linked to the most efficient and profitable potato market standing at a staggering 65% of the entire market, namely, fast food industry. By sending short messages (SMA), the farmers are mapped and matched with proximal and maximal markets.

STEP 1: send an SMS with the word START to the short code 8988. STEP 2: send your location and name in one word e.g NairobijaneDoe. STEP 3: send am SMS with the word “Follow @viazinorthrift”. And just that you know, market entities (fast food restaurants) follow the same process to register with SOKOSHAMBANI, which gives the freedom and capacity to interact though short message services with the small holders and trade with them directly.

It is here that the demand and supply of potatoes is met by both players.

As a result of using this platform, farmers and their market have been able to register an increase in income which was previously dominated by middlemen who exploit the small holder and the fast food since there was no link between the two players.

With potatoes being the second staple food in Kenya after maize, farmed by over 800,000 farmers and earns KES. 27.6billion ($227 million), it has a huge potential of lifting the rural small scale farmer and boosting the economy of Kenya. The crop is also strategic in contributing to addressing the cyclic food insecurity and endemic poverty. The crop is looked at as one of the channels of addressing the resilience of farmers to climate shocks and mitigates the impact of other adversities in rural areas.

As a result of its innovative model, SOKOSHAMBANI has attracted various partnerships and donors among them USAID and EUROPLANT though whose partnership small holder farmers will access high-yield, certified, clean seeds and their inputs. SOKOSHAMBANI has a SMS mobile based extension (mEXTENTION)

Agriculture based technologies like SOKOSHAMBANI are bound to impact agriculture in Africa tremendously, as in, in Asia and Latin America. This is achievable due to high rate at which the use of mobile phone is growing in Africa; currently estimated at 70%. The mobile phone has enabled channel creation through which resources are trickled down to the people at the base of the pyramid (BoP), where economic empowerment is direly required.

For more information on SOKOSHAMABI visit us at http//:www.mfarmerkenya.org

By Shalom Kamau